Obviously the 2020 pandemic prevented the student kickoff festival from happening. But students – now more than ever – needed some distraction. In a much more challenging communication campaign, several smaller events scattered around the city of Antwerp were set up. This meant a different approach, with emphasis on flexibility, to accomodate the ever-changing covid-19 measures.
After developing it last year from scratch, we updated the entire visual identity for the Studay brand.
Commissioned by and in close cooperation with STAN.