Notoriously well-known among every Antwerp student, Studay is the official kick-off event of every new academy year.
We developed the entire visual identity for the Studay brand. This includes the event’s poster and website, all on site communication and 3D animated content.
Elements that defined the unique event location—Spoor Oost—such as the old trainway carriages and colossal yellow railroad cranes, formed the backbone of the visual identity. Fused with bright colors, gritty textures and contemporary typography we tried to create something distinctive, appealing and future proof.