What do you do if you’re a normal human being? For starters, throw rubbish in the garbage bin!
This was the message of a campaign for “Mooimakers” a region wide partnership between the Flemish Waste Agency OVAM, the recycling company Fost Plus and the Association of Flemish Towns and Municipalities. LDV United took the lead in this project and contacted other agencies to produce the videos. The videos had to appeal to a young audience. They played on old internet hypes. For young people, there’s nothing worse than being ‘out’.
All videos can be found here.
An article about the project can be found here.