Lion Beach

Machteld Vervaet Dreamwalkers

Project - May 2016


Machteld Vervaet made the fashion collection “Dreamwalkers” inspired by the psychological phenomenon pareidolia. Pareidolia is the phenomenon where the human mind perceives certain stimuli as familiar patterns of something where none actually exist. Apart from being shown to the public a lookbook was created. In this lookbook Lion Beach made pareidolia-based artwork to accompany the pictures.

An article with more info about the collection can be found here (Dutch).