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Lion Beach

Delta Light X Milano

Project - April 2017

Artwork

Context

During Milan Design Week, Belgian architectural lighting company Delta Light built an exclusive scenography to present their newest lighting designs to the public. The unique environment, located at Palazzo Crivelli in the Brera district allowed them to highlight their products in the best possible way.

To take their designs to the next level, Delta Light teamed up with OMA (Office for Metropolitan Architecture), Dean Skira and Arik Levy. The resulting designs were three lamps with unique character. New in-house designed lights were also featured.

In collaboration with media giant Barco they facilitated a new flexible LED canvas as part of the scenography. They asked Lion Beach to provide the video content for the 3 by 3 meters outdoor LED canvas. This display was located at the end of a dark custom built hallway where hundreds of guests passed through to discover the captivating scenography.

Briefing

The assignment was straightforward: “Playful, colourful animations that feature the new collection.” This almost sounded like carte blanche. Off course we had to deliver updates of the process so they could make sure the content would fit the scenography.

Process

Delta Light delivered 3D models (.STEP) of the new collection. Using Okino’s Polytrans the models were converted to usable .c4d files. Some of them (like the Butler model) were retopologized for better simulation results.

In a first phase we made simple test scenes to convince the client we could get the job done. Once they were convinced the party got started! Our approach was very similar to how we handle our ‘instagram dailies’. Quick iterations of simple ideas.

With a short delivery time, it was key to find the right style the client was aiming for. So instead of just hardware renders, we aimed to deliver end-result quality snippets early on. The speed of octane allowed us to do this. When you deliver end-result quality progress shots, it’s a lot easier to communicate with the client about the result. We did this to prevent major changes in a later phase. This way everything could be adjusted in time.

Short recap